The point is not Watsons production, though it was solid.
The improved yards per play, TD rate, Loves QBR, all of the positive things happen just when Watson is on the field, not necessarily when he is targeted.
He played 475 snaps. He was targeted 55 times (11.5%), caught 35 and had 1 carry.
He is influencing the game by being on the field. Exactly how I’m not sure, but he is forcing the other team to account for him. The team as a whole is benefiting.
I would imagine the bulk of Starting WR’s in the league have a positive effect on their team. Actually that could be said for nearly any position group. Placekickers, QB’s, RB’s etc.
When Watson was on the field for complete games in 2025, GB scored 23.0 points per game on Offense. In 2025, 23.0 pts/gm would rank tied for the 16th most points
When Kraft was on the field for complete games in 2025 GB scored 26.33 pts/gm. Which would rank the #9 scoring Offense.
When BOTH together played? It was 35.0 (Pittsburgh) points/gm
More recently, the Packers Offense has been more effective when Kraft is on the field over Watson and that is factual evidence. To suggest the results would flip flop by a margin of 6.66 points (3.33 differential and then 3.33 pts into the other direction) is a super hard sell imo.
The presence of Kraft appears to have a larger positive impact on the Offense than Watson. At least in points he did. Correct me if I’m wrong but whoever scores the most points wins. The rest of the data is a side show. Many variables play into this, but the results show just opposite of what you mentioned earlier. Ironically, It’s Kraft that led a #9 ranked Offense. That #9 Ranking was also largely WITHOUT Reed and Watson as Reed was injured early Week 2. So Kraft was working with Doubs and they began leaning more on Wicks, Golden and Josh in the receiving area due to Watson and Reed missing all but 1 game (Reed Week 1). Even Josh posted as a High Receiver 1 week early season. I’m convinced after doing more research that Kraft being out there is highly impactful to our entire Offense and more so than any other player except Jordan. Both players help out Offense tremendously though. However.. When Kraft went down?…the machine went down.
The Points favor resulted Kraft. When he was alone we went 4-1-1, losing just 1 game. Easily could’ve been 5-1
When Watson was alone we went 4-6
Technically 4-7 (playoffs)