The players can't count on getting the flag, nor can they be certain there wasn't some tiny flinch by Bulaga they did not see.
This would not be the first time Rodgers thought he had a free play when he didn't. I can recall a couple of occasions where Rodgers threw at a receiver he thought was held only to have his protests fall on deaf ears. Further, it is no terrible surprise the refs missed it. Refs fail to flag D-Line guys lined up with their helmets in the neutral zone with regularity, and that's an easier call to make.
So, the free play is a calculated risk that Rodgers is surely aware of. Given the uncertainties of getting the call, priority #1 in the World According to Rodgers applies in the assumed free play as it does any other time...put it where it cannot be intercepted.
Rodgers violated his own rules of engagement...it was a poor pass because Sherman caught it, not because the receiver didn't. It was a low probability opportunity to start with.
Good points.
Being that it happened at the Seattle 29 yard line, with the way Crosby was kicking, it very likely took 3 points off the board if the pass was just incomplete.
But, IMO, in a game filled with so many brain cramps by the Packers, I wouldn't put it in the top 5 of plays that contributed to the loss.