I'm not crazy about the handling of this situation either. I hate the franchise tag and the transition tag because I think teams are using them in bad faith. But on the other hand, is Bubba really worth 3.5 to $4 million per year? I doubt it. In the offseason, he generated zero interest in the market. He's a good tight end, but not a gamebreaker. I doubt that opponents of the Packers spend a lot of time game planning to stop Bubba Franks. Maybe the best solution at this point is to do what the Seahawks did with Sean Alexander, which is to have him play for the amount specified by the tag but with the understanding that they won't use the tag on him again next year.