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All the big English football teams do this. Manchester United being the worst I`ve seen. West Bromwich Albion are very clever. They never differ from the classic Dark Blue/White striped shirt, but they change the colour every year, still putting pressure on parents to buy new kits every year for the kids.
The more changes they make, subtle or not, the more Jerseys and other gear that they sell. Anyone notice that the NFL changes the Team Baseball hats and winter hats every fricking year? Then they have the pink gear and the camo gear.
It's all about marketing and the almighty dollar....and just be reading this thread, most of us (including me) are buying (into) it.
All the big English football teams do this. Manchester United being the worst I`ve seen. West Bromwich Albion are very clever. They never differ from the classic Dark Blue/White striped shirt, but they change the colour every year, still putting pressure on parents to buy new kits every year for the kids.

) apart from the main numbers front and back. i think that it's more that i'm used to football strips having some kind of patterning to them. one thing i liked when i was younger was that most "home" strips used to be the same for two years, unless we had a change of sponsor. nowadays though they seem to be changed on an annual basis, and to make it worse, manufacturers like Nike often use the same template for different teams, the last few years Man Utd and Spurs strips have been identical apart from the colours used. away strips haven't got the same restrictions on them like home kits, my team(the World famous Aberdeen) over the years have generally had white shirts as away strips, but sometimes the designers have had a bit too much acid at times to produce something like this