I've heard similar before...it seems on the low side, but I dunno...I mean that's basically just shy of one full quarter of play.
The above article is paywalled for me, so I can't tell for sure - might be repeating, but Wall Street Journal did an analysis years ago that arrived at the same rough figure of 11-12 minutes of ball-in-play
Out of a roughly 180 minute broadcast, they logged the following camera times...
A third (60 minutes) went to commercials alone
About 75 minutes went to shots of players in-between plays
About 23 minutes went to replay views
4 minutes were camera shots of referees and coaches
And 11-12 minutes was live, ball-in-play action.
Now I have seen some info to suggest that number has increased in recent years, up to more like 15-20 minutes of actual play.
At the same time though, I think some of that "in play" figure doesn't tell the whole story. For instance if the offense lines up and the QB spends 30 seconds analyzing the defense, shifting the play, changing things up etc...the ball isn't in play, but I would certainly count this as the game being played, a "live action" moment. This kind of strategizing and adjusting is part of the game. I would certainly agree that the frequency of stoppages is kind of ridiculous, but at the same time it's like...It'd be like measuring a round of golf only by the time the ball is hitting the club and in in the air or rolling. An 18 hole round of golf would only have probably 3 minutes of "ball-in-play"
