What I mean isn't that I don't think it really comes just with being a star. There are plenty of star players who you almost never hear talked about (and plenty of them are difficult, hold controversial beliefs, etc). Maybe it's chicken vs egg but I'm pretty confident that (star or not) if Rodgers hadn't seemingly made it a point to disparage the "legacy" sports media, there'd probably be 75% less chatter about him, regardless of everything else. Like I said, I think he does have a tendency to keep things going (in that he feels like a "get the last word in" type of guy) but I also think it's a case where a lot of the "news" about Rodgers is only news...because the people who make the news are telling us it's important news
That's kind of what I mean though. I don't think Rodgers' personality radically changed at this point and I don't think he reinvented his beliefs at this time BUT it is around the time that Rodgers started appearing on McAfee more and started his "campaign" of criticisms directed at much of the rest of sports media.
And I don't want to get too into the weeds about it but I suspect for many much of the "drama" can all stem back to his "immunized" comments (which for the record I found to be immature, boneheaded, and deliberately misleading, although I think a simple "no comment" should have been a perfectly acceptable answer without inviting further prying/questioning) and I have a hunch there are many media types who are never going to forgive or forget him committing that unpardonable sin...but again I think that will probably take the conversation a messy direction for many