I thought we were trying to win this year
You're right. Technically any team will say their goal at the end of August is to win a SB, even Cleveland.
But what I've heard from Gluten is that this is 1) going to be Love's "breakout" year (kind of following in Rodgers' career trajectory), 2) a deep playoff run is expected including a SB appearance and/or win and 3). Gluten thinks the Packers can accomplish all of these things.
I don't think I'm overstating the message from Gluten. Now is he right? A lot of things have to fall in favor of the Packers, but that's no different than any other SB champ. It is extremely hard to win a championship in any professional sport.
IMO the Packers have the horses to reach these goals, esp the offense. I also believe that elite Ds win SBs, and for that to happen, 3 or 4 guys on D will need to step up their game.
I'm sure there are different opinions. I'm just summarizing what I think Gluten has been saying heading into this season.
There is a good argument to be made that the D needs at least one or two big-time playmakers - guys like Garrett, Hendrickson, Crosby - and an elite CB. By that reasoning, a SB would be a big reach this year.