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Looks like we need to re-buy all our Packers jerseys in 2012...
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<blockquote data-quote="PackAttackUK" data-source="post: 303022" data-attributes="member: 1238"><p><a href="http://www.bloomberg.com/news/2010-10-12/nike-is-awarded-nfl-apparel-license-for-2012-ending-reebok-s-12-year-run.html" target="_blank">Nike Is Awarded NFL Apparel License for 2012, Ending Reebok's 12-Year Run - Bloomberg</a></p><p></p><p><a href="http://www.bloomberg.com/apps/quote?ticker=NKE:US" target="_blank">Nike Inc.</a>, the world’s largest sporting-goods maker, won the license to make National Football League-branded apparel and uniforms, replacing Reebok. </p><p></p><p></p><p></p><p> NFL owners approved a licensing deal with Nike that will begin in 2012, the league said in an e-mailed statement today. Reebok, which was acquired by <a href="http://www.bloomberg.com/apps/quote?ticker=ADS:GY" target="_blank">Adidas AG</a> in 2006, has held the license since 2001. </p><p></p><p></p><p></p><p> Reebok’s NFL license represents about $350 million of its $565 million in U.S. apparel revenue, <a href="http://search.bloomberg.com/search?q=Kate%20McShane&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja" target="_blank">Kate McShane</a>, an analyst at Citigroup Inc. in New York, wrote in a note to investors yesterday. The license may boost Nike’s earnings per share by as much as 3 percent in 2012, said McShane, who is based in New York and has a “buy” rating on the shares. </p><p></p><p></p><p></p><p> Nike had the resources and is willing to pay for it, <a href="http://search.bloomberg.com/search?q=Chris%20Svezia&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja" target="_blank">Chris Svezia</a>, an analyst for Susquehanna Financial Group in New York, said in an interview. “Is it game-changing for them? No. $300 million to $500 million is 2 percent to 3 percent of global revenue. That’s small.” Svezia has a “neutral” rating on the shares. </p><p></p><p></p><p></p><p> Nike, based in Beaverton, Oregon, <a href="http://www.bloomberg.com/apps/quote?ticker=NKE:US" target="_blank">rose</a> 27 cents to $82.25 at 11:34 a.m. in New York Stock Exchange composite <a href="http://www.bloomberg.com/apps/quote?ticker=NKE:US" target="_blank">trading</a>. Adidas, based in Herzogenaurach, Germany, fell 1.3 percent in Frankfurt trading. </p><p></p><p></p><p></p><p> “If we lose the NFL it won’t make or break our company,” Adidas Chief Executive Officer <a href="http://search.bloomberg.com/search?q=Herbert%20Hainer&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja" target="_blank">Herbert Hainer</a> told CNBC on Sept. 29.</p></blockquote><p></p>
[QUOTE="PackAttackUK, post: 303022, member: 1238"] [url=http://www.bloomberg.com/news/2010-10-12/nike-is-awarded-nfl-apparel-license-for-2012-ending-reebok-s-12-year-run.html]Nike Is Awarded NFL Apparel License for 2012, Ending Reebok's 12-Year Run - Bloomberg[/url] [URL="http://www.bloomberg.com/apps/quote?ticker=NKE:US"]Nike Inc.[/URL], the world’s largest sporting-goods maker, won the license to make National Football League-branded apparel and uniforms, replacing Reebok. NFL owners approved a licensing deal with Nike that will begin in 2012, the league said in an e-mailed statement today. Reebok, which was acquired by [URL="http://www.bloomberg.com/apps/quote?ticker=ADS:GY"]Adidas AG[/URL] in 2006, has held the license since 2001. Reebok’s NFL license represents about $350 million of its $565 million in U.S. apparel revenue, [URL="http://search.bloomberg.com/search?q=Kate%20McShane&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja"]Kate McShane[/URL], an analyst at Citigroup Inc. in New York, wrote in a note to investors yesterday. The license may boost Nike’s earnings per share by as much as 3 percent in 2012, said McShane, who is based in New York and has a “buy” rating on the shares. Nike had the resources and is willing to pay for it, [URL="http://search.bloomberg.com/search?q=Chris%20Svezia&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja"]Chris Svezia[/URL], an analyst for Susquehanna Financial Group in New York, said in an interview. “Is it game-changing for them? No. $300 million to $500 million is 2 percent to 3 percent of global revenue. That’s small.” Svezia has a “neutral” rating on the shares. Nike, based in Beaverton, Oregon, [URL="http://www.bloomberg.com/apps/quote?ticker=NKE:US"]rose[/URL] 27 cents to $82.25 at 11:34 a.m. in New York Stock Exchange composite [URL="http://www.bloomberg.com/apps/quote?ticker=NKE:US"]trading[/URL]. Adidas, based in Herzogenaurach, Germany, fell 1.3 percent in Frankfurt trading. “If we lose the NFL it won’t make or break our company,” Adidas Chief Executive Officer [URL="http://search.bloomberg.com/search?q=Herbert%20Hainer&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja"]Herbert Hainer[/URL] told CNBC on Sept. 29. [/QUOTE]
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