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Message: <blockquote data-quote="HardRightEdge" data-source="post: 666214">Well, I'm bordering on "old fart" status.  You reset your thinking to the times we live in.The NFL is now big time entertainment.  Think of players like female movie actresses.  Their shelf lives are short, and the top "players" get paid big time $ whether the film is a hit or a bomb.  After the first bomb, the money drops precipitously.Though not a football example, I took some interest in a Cleveland government official's comments in the "30 for 30" documentary "Believeland" regarding the affect of Lebron James' return.  He asserted there was a $100 million in increased downtown economic activity in James' first season back in town.Actually, the interplay of on-field performance and economics is hardly new, even if it's more frequent and obvious today.  The original Yankee Stadium was, after all, "the house that Ruth built."</blockquote>

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