Lions Pepsi, NFL partnership hints at future of Super Bowl halftime

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At first blush, the announcement that Pepsi and the NFL have launched what both parties are calling a “breakthrough” collaboration to create original team anthems didn’t seem all that significant. But then I thought about what this could mean for the 20-minute slice of time between the second and third quarter of the Super Bowl.…
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Source: ProFootballTalk.com
 

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