Amen. It was a shocking introduction to California culture.
However, I'll have to find this article. It's sitting somewhere in a scrapbook at home. The night that the UW Alumni association held their pep rally on the Santa Monica peer, there was a huge crowd of Badger fans. After the pep rally everyone went to the bars in Santa Monica. By about 8pm, every single bar ran out of beer! They weren't used to the amount of beer Wisconsin fans could drink. Apparently the typical CA drinker leans on the mixed drinks more than the beer. Bars were calling up and down the coast, trying to secure more beer for their thirsty patrons. They had emergency kegs shipped in. It's a hilarious article not just for the fact that this situation occurred, but that it triggered an article to be written about it in the paper the next day!