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<blockquote data-quote="HardRightEdge" data-source="post: 612808"><p>On a semi-related matter, Yahoo has purchased the rights to broadcast the London game on Oct. 25 between the Bills and Jags which will be streamed live, free and globally. The game will be produced by NFL crews and broadcast on TV in the Buffalo and Jacksonville markets.</p><p></p><p><a href="http://mmqb.si.com/2015/06/03/yahoo-nfl-internet-broadcast-mailbag/" target="_blank">http://mmqb.si.com/2015/06/03/yahoo-nfl-internet-broadcast-mailbag/</a></p><p></p><p>This development is of some consequence as an initial test case for the NFL in assessing whether internet streaming is a viable alternative to the network TV and cable/dish middlemen.</p><p></p><p>Looking far into the future, it is conceivable the NFL might set up their own "internet network". They already have the production capability; they would need to add internet channels, a cloud services contract, and an advertising sales team. Netflix has done the heavy lifting themselves, producing and delivering their own content over the internet on a subscription basis. There's no reason the NFL couldn't provide live streaming for free (as with Yahoo in this case), generating revenue through advertising. Why? They would not have to share the advertising pie with middlemen.</p><p></p><p>The hurdles are daunting politically. The right to free local market NFL broadcasts might as well be a Constitutional amendment. All you need is a tube TV and rabbit ears. Somehow I don't think the NFL suspending local blackouts entirely starting this year was strictly an internal decision. But if at some point high speed internet and wifi enabled TVs (or least ones with USB ports ) become nearly universal (just as cable/dish subscriptions are nearly universal even among the poor, this concept will become more viable.</p></blockquote><p></p>
[QUOTE="HardRightEdge, post: 612808"] On a semi-related matter, Yahoo has purchased the rights to broadcast the London game on Oct. 25 between the Bills and Jags which will be streamed live, free and globally. The game will be produced by NFL crews and broadcast on TV in the Buffalo and Jacksonville markets. [URL]http://mmqb.si.com/2015/06/03/yahoo-nfl-internet-broadcast-mailbag/[/URL] This development is of some consequence as an initial test case for the NFL in assessing whether internet streaming is a viable alternative to the network TV and cable/dish middlemen. Looking far into the future, it is conceivable the NFL might set up their own "internet network". They already have the production capability; they would need to add internet channels, a cloud services contract, and an advertising sales team. Netflix has done the heavy lifting themselves, producing and delivering their own content over the internet on a subscription basis. There's no reason the NFL couldn't provide live streaming for free (as with Yahoo in this case), generating revenue through advertising. Why? They would not have to share the advertising pie with middlemen. The hurdles are daunting politically. The right to free local market NFL broadcasts might as well be a Constitutional amendment. All you need is a tube TV and rabbit ears. Somehow I don't think the NFL suspending local blackouts entirely starting this year was strictly an internal decision. But if at some point high speed internet and wifi enabled TVs (or least ones with USB ports ) become nearly universal (just as cable/dish subscriptions are nearly universal even among the poor, this concept will become more viable. [/QUOTE]
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