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NFL Network going to play hardball

Discussion in 'The Atrium' started by longtimefan, Jul 28, 2006.

  1. longtimefan

    longtimefan Super Moderator Staff Member Super Moderator

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    NFL | League pushing NFL Network to cable operators
    Thu, 27 Jul 2006 20:21:58 -0700

    Michael McCarthy, of the USA Today, reports the NFL is preparing to launch a $100 million attack ad campaign over the next six months in an attempt to force cable TV operators to carry its NFL Network channel.

    If the cable providers don't sign up, the NFL will urge consumers to switch to satellite TV operators that carry the channel, NFL Network spokesman Seth Palansky says.

    With the NFL Network airing regular-season games beginning Thanksgiving night, the league thinks it has the leverage to force its way into 25 million more homes this season. "We think it's asinine that Time Warner (the nation's No. 2 cable provider) carries 12 shopping channels and 50 other channels you don't want, but can't find room for one dedicated to the most popular sport in this country," Palansky says.

    "We're replacing the kid gloves with bare knuckles."


    One ad aimed at Time Warner says, "Don't let Time Warner ruin your football season. You'll miss NFL games if you don't call and demand NFL Network now." A Time Warner spokesperson said the company is still talking with the NFL Network.
     
  2. tromadz

    tromadz Cheesehead

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    so McCarthy coaches the packers AND writes for USA Today?

    holy ****!
     
  3. longtimefan

    longtimefan Super Moderator Staff Member Super Moderator

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    he is a busy busy man
     

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