Gannett Wisconsin Newspapers
NEENAH — Green Bay Packers quarterback Brett Favre is coming back — at least as pitchman for Bergstrom Automotive.
John Bergstrom, chairman and chief executive officer of Bergstrom Corp., said today that Favre, a three-time NFL most valuable player, agreed on Friday to serve as “our spokesperson for another year.”
“We just renewed our contract,” Bergstrom said. “I was a little hesitant wondering what he would say and he said, ‘I’m in there. I’ll be there.’”
Asked if the agreement meant Favre, who is contemplating retirement, might return to the playing field, Bergstrom chuckled and said, “I’m not saying that.”
The largest automotive dealer in Wisconsin has benefited from its relationship with the quarterback who owns several NFL all-time passing records and is closing in on a few others.
“We started this since Brett came to town,” said Bergstrom. “He’s been our spokesman since he signed with the Packers. We got lucky. We didn’t know who he was or what we were going to have and he’s stayed loyal to us all through this thing.
“He just does a great job. He’s been incredibly loyal to us and our people love him,” Bergstrom said. “He’s a real guy, drives a pickup truck.”
