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Message: <blockquote data-quote="jaybadger82" data-source="post: 502294" data-attributes="member: 6211">Maybe. I guess I'm just not convinced that getting back in the Packers' good graces fundamentally rehabilitates Favre's brand. Nationally, the guy is as widely remembered for waffling over retirement and texting photos of his junk to massage therapists as he is for his exploits on the field. Companies will find better representatives for their products.  There may be a rise in interest in Favre at the point he goes to Canton- I just think it's pretty short-lived and the revenue opportunities are limited. The Packers won't roll out anything approaching the marketing blitz contemplated back in 2008 (per your link above). That was a different time: a lot has happened to sour fans on #4 since then and the public's interest in athletes that no longer play tends to wane. I think you're overrating the revenue opportunity here but I guess we'll see how it shakes out.</blockquote>

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