With all the major conferences basically locking their sporting events to their own TV network I see an unexpected or maybe tolerated fallout. We do not have satellite and cable is not an option. My younger children have no interest whatsoever for U-Wisc sports teams. They do not express any desire to acquire Badger clothing or attend a game. To them they do not exist. When I was a youngun, the games at least replayed on public television later on Sat night or meybe were carried live /delayed on a local channel. Now nothing. They will lose a good chunk of their generation, especially if the local state teams network is an added unpaid cost to the cable package.