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Message: <blockquote data-quote="Pokerbrat2000" data-source="post: 1099540" data-attributes="member: 7261">I would love to know how the IRS is dealing with NIL payments from businesses.  NIL payments aren't considered a donation. However, companies can write off Name, Image, and Likeness (NIL) payments as ordinary and necessary business expenses (often categorized as marketing or advertising costs).  Does the amount paid have to equal the value received?  Meaning, can a business just throw a million dollars to a University and say to the IRS, "Yup, got that in my advertising budget, therefore I deducted it as an expense."Don't worry, I understand how business deductions work, I am not Kramer.  <img src="/styles/default/xenforo/smilies/biggrin.png"  class="smilie" loading="lazy" alt=":D" title="Big Grin    :D" data-shortname=":D" />[ATTACH=full]22681[/ATTACH]</blockquote>

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