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Message: <blockquote data-quote="Pokerbrat2000" data-source="post: 1099277" data-attributes="member: 7261">I think NIL money has changed the bolded portion of your comment.  Yes, the Football programs at many major colleges bring in the lions share of income and I doubt that has changed at the UW.  However, in order to be a top 25 program these days in college football, your budget needs to reflect the ability to pay top NIL money for top players.  I would guess that the UW doesn't have that. Not having that kind of money has had a direct impact on the Badger Football teams ability to compete on the field.So yes, we can talk about revenue streams and expenses, but in todays college sports, you have to add NIL money into that conversation.  No longer is it really "How good of a recruiting school is X", but "How much NIL money does school X have to spend?"As far as the job of the AD, he/she should be pushing hard for a large NIL department within each sport to combat this issue and to maintain a competitive edge.  Maybe in the early years of NIL money it was viewed as a job of the AD to go out and help gather those funds.  However, the magnitude and effect of NIL money has grown way past that.</blockquote>

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