We disagree on the importance of the Packers cash reserve vs. every other team in the league. Yes, the Packers don’t pay dividends on their stock, don’t have to support an ownership family, and the team can raise a great deal of money from stock offerings. But the proceeds of those sales must be kept separate from other team funds and can only be used for NFL approved expenditures like stadium renovation; they cannot be used for front office – or more important - players salaries.
Remember when Harlan was going door to door to get taxpayer support for the stadium renovation? Here’s a quote from a June, 2000 story in Sports Business Daily:
http://www.sportsbusinessdaily.com/Journal/Issues/2000/06/20000605/No-Topic-Name/Packers-Play-The-Poverty-Card.aspx Harlan may have been guilty of exaggeration but there’s no question the Packers were headed in the wrong direction, fiscally.
The Packers are in a great financial position currently but as other teams build new stadiums there’s a danger the Packers will slip down the league revenue rankings again. Every other team can sell its franchise – Forbes 2012 list values the Jaguars franchise - #32 on the list - at $770M. Every other team can receive a cash infusion from its ownership. Every other team can sell an ownership interest for an infusion of cash. So the latest Lambeau renovation adding seats wasn’t a “luxury”, it was a necessity as are the Packers efforts to continue to build a commercial destination around Lambeau Field. Forbes reports the Cowboys (valued at $2.1B) had $100M+ more in operating income than any team in the league last season. Daniel Snyder’s use of UFA like a fantasy football team owner is only possible because of his non-football related deep pockets.
Almost every other team can afford to make mistakes in paying large signing bonuses to manipulate the cap and not worry about cash reserves. Only the Packers franchise is in trouble if their cash reserves are depleted. So yes, short-term salary cap constraints are the biggest concern vis keeping the core of the team in place. But medium- and long-term the Packers have to jealously guard their cash reserves because it’s unrealistic to expect the team to stay in contention for a title in perpetuity. Their margin for error regarding cash expenditures is smaller than any other NFL team’s.
I think it's a question of emphasis and degree. The way you present the matter sounds more like Major League Baseball, and the Royals trying to compete with the Yankees under the soft salary cap.
If Jerry Jones or Daniel Snyder or the Krafts could spend limitless sums on player payroll and just pay a "tax" to the other teams as the Yankees do, I'd agree with the slant of your presentation. It just doesn't work that way in the NFL. The flexibility that "the rich guys" have amounts to about $3.5 mil extra cap per year in vet incentive payments, but at the same time they have to pay a "tax" anyway to the poor teams under the new revenue sharing agreement. They can "borrow" $3 mil from future cap, but that's just borrowing...and a drop in the bucket compared to the borrowing that is done with signing bonuses. Check out the following, which also describes the salary floors going forward:
http://profootballtalk.nbcsports.com/2011/07/25/the-cba-in-a-nutshell/
http://profootballtalk.nbcsports.co...g-plan-features-tax-on-highest-earning-teams/
There might be a misunderstanding about the "magic" of Snyder's past free agent signings. There is no magic. It is pay me now or pay me later so far as the cap is concerned.
If Snyder or the like wants to unload a ton of cash on star players over a short period of a few seasons, his team income will allow him to pay those signing bonuses. Granted. But the cap hit comes later as those prorated signing bonuses accumulate against the cap. There is wall. As those deferred cap hits accumulate, the ability to spend more cash on more signing bonuses eventually hits that cap wall. It gets a lot worse when the signings blow up and you end up cutting guys with cap hits coming after they're gone...they call it "dead cap money", the absolute worst habit to get into in managing the cap. Cutting Hawk might save cash, but it creates dead cap space. He'll be given the benefit of the doubt until the dead cap money becomes more manageable provided he plays OK, even if not great.
Having excess cash to pile on free agents is a short term strategy, not a benefit to the rich. It's a "win now" move, or at least a "stay competitive now" move. It presents no long term cap advantage.
If you think about how the cap works, over time, all cash paid counts against the cap sooner or later and all cap hits are for cash already paid (or to be paid in the current season). Develop-from-within and sign-your-own isn't a poor man's necessity...it's the best and most risk averse approach to sustained competitiveness. When the offensive or defensive leader retires, you might make an exception.
In other words, cap vs. cash expenditures can diverge for short periods, a few seasons, but over the long run they equalize.
I just checked the recent updated Forbes list which puts the Pack at #10 in valuation, tied for #8 in revenue, and #13 in operating profit. I thought they'd hit the top 1/3 this season with the new seats. Turns out they are already there. And they will stay there for some time to come. Team revenue comes substantially from ticket sales and associated revenue (concessions, parking) and of course the shared TV revenue. Then you have the merchandising gravy which moves up and down with winning and losing. At what point would you expect the Packers to not sell out? They get the TV money regardless.
That leaves the questions of the development of an entertainment/destination district and a new stadium somewhere down the line. The dollars involved here are so large that saving $5 mil cash here or there by cutting a player is inconsequential...if the byproduct is dead cap money and you make a habit of it you're going to eventually find yourself cap constrained and uncompetitive. In any case, all but a few markets could undertake such projects without significant push back from the taxpayers.
The Packers are not rich, but they are not poor, and they are better off than most. Since our dividend is "winning", the cap controls everybody's payroll expenditures, and sellouts make Packer profitability guaranteed, player payroll will not be an issue for the foreseeable future.
Lastly, the fact we went up to the top of the league in payroll in the uncapped year, well over the old cap, indicates management does not share your concerns.