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Message: <blockquote data-quote="Mondio" data-source="post: 779277" data-attributes="member: 10441">It's based on TV contracts and I'm not sure when those will be renegotiated or expire.  Eventually dropping viewership could affect this, but I do not think it's a linear relationship.  There are a lot of things competing for our eyeballs and with so many things being viewed online, without commercials and "on demand" any time advertisers can have a larger captive audience, those are dollars better invested.  NFL football games most likely will still draw huge money, even if viewership overall is down.  the concentration of viewers at that time will be much higher than a lot of other programing where 10,000 people might be watching at any hour of any day.  regardless, most of the people I see talking about the non football issue are people that never took time out of a Sunday to watch a game anyway.  Don't get me wrong, football has it's obstacles to retain fan viewers and some of this could blow up, but so far, a lot has been hot air.  Nobody I know has stopped following football that actually followed football before.  Some say they have, yet they know what's going on with Rodgers and his contract, or that we drafted 3 WR that are  tall and fast.</blockquote>

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