Besides the stock issuance and stadium expansion, the most notable thing I've read coming from above the football operation in the past few years is the buying up of land around the stadium. The value of the land took a big hit during the financial crisis; to what degree it has recovered I'll leave to the locals.
What's it for? The stated purpose is to develop an entertainment district around the stadium, something that will generate more revenue during game weeks and for the other 40 - 42 weeks during the year. They've done this in Indy around the dome, but it's supported by other events besides football games as Indy likes to bill itself as the "amateur athletics capital of the world", or at least they used to have pretensions to such. On a large scale, clearly beyond the reach of Green Bay but still an aspirational example, is the LA Forum district....
I'm not sure how this would work in Green Bay, albeit on a smaller scale.'
HRE
The Packers decided to buy 17 acres of land west of Lambeau Field on Lombardi Access street. The Packer hired a Firm of Developers from Milwaukee. . It is not just a Entertainment district. Packer plans for this Titletown District will be announced later on in 2014 when the plans should be finalized for this project.
However the first building was built on land leased by Packers to Cabela.
Cabela built a 100,000 sq. Cabela's Sporting goods retail store This storehas 200 employees and opened on July 26, 2013.
Cabela's is consider the anchor on west end of Titletown Project near hwy 41 and Lombardi Av. . Cabela's has be a success and generated lots of customer traffic In the Lambeau Field area.
PWT